You are the greatest art project you'll ever work on
Journey through your personal styling transformation, chapter by chapter.
Personal style is a visual language. Through colour analysis, body and face shape profiling, and intentional wardrobe edits, I help you discover the styles, silhouettes, and shades that enhance your natural features so you can dress yourself with confidence.
The Studio Edit
The Signature Style Transformation Experience
Colour Analysis + Silhouette Analysis + Wardrobe Edit
Save $100
when booked all together.
The ultimate starting point for understanding your unique visual identity. The Studio Edit is a complete image consultation combining Colour Analysis, Silhouette Analysis, and a personalised Wardrobe Edit to help you understand what truly works for you. Together, we’ll explore your natural colouring, proportions, lifestyle, and personal style to create a wardrobe that feels intentional, cohesive, and authentically yours. What’s Included - > Colour Analysis Using professional colour drapes and the 12-season colour system, we’ll discover the colours and metals that naturally harmonise with your features. You’ll receive your personalised seasonal palette, giving you clarity when choosing clothing, accessories, and makeup. > Silhouette Analysis Through proportion analysis and key measurements, we’ll explore your unique silhouette and identify the shapes, cuts, proportions, and styling details that best complement your natural frame. You’ll also receive guidance on accessories, eyewear, and jewellery to create visual harmony. > The Wardrobe Edit Together, we’ll refine your wardrobe by identifying what works, what can be restyled, what may need altering, and what is ready to move on. You’ll learn how to create outfits from what you already own while uncovering any intentional gaps. > Your Personalised Style Handbook After your session, you’ll receive a beautifully curated digital handbook bringing together your colour palette, silhouette insights, style recommendations, and a visual shopping list to help you build your wardrobe with confidence. Investment - $595 Approximately 3 hours Why It’s Worth It - The Studio Edit gives you the knowledge and clarity to make confident style decisions long after our session together. By understanding your natural colouring, proportions, and personal aesthetic, you can move away from guesswork and create a wardrobe that feels like a true reflection of who you are. Your colour season is a lifelong reference point, allowing you to shop more intentionally and build on your style foundations through future wardrobe refreshes, personal shopping, or seasonal edits.
The Colour Edit
Discover Your Personal Colour Palette
Uncover the colours that naturally enhance your features and bring clarity to your personal style. Using professional colour drapes and the 12-season colour analysis system, we’ll explore your unique colouring in a relaxed 1:1 session from my Queenstown home. What’s Included - > Colour Analysis We’ll identify your seasonal colour palette by exploring how different tones interact with your skin tone, hair, and eyes. You’ll discover the colours, metals, and styling choices that create harmony with your natural features. > Your Digital Colour Palette Receive your personalised seasonal palette in PNG format, ready to save to your phone and use while shopping. > Seasonal Colour Guide This digital handbook will help you understand your colour analysis results, including your best colours, hair and makeup recommendations for your season, and visual inspiration through curated moodboards. Session Upgrades - > Personalised Style Handbook Upgrade your Seasonal Colour Guide to a fully Personalised Style Handbook. This includes your individual colour breakdown, tailored hair and makeup recommendations, and a head-to-toe styling edit showing how to bring your colouring to life. > Silhouette Analysis Deepen your understanding of your personal style through Silhouette Analysis. We’ll explore your proportions, most flattering silhouettes, and styling details, including recommendations for haircuts, accessories, eyewear, and jewellery. Receive a complimentary Personalised Style Handbook. Investment - $295 Approximately 1.5 hours in person. Location - Queenstown based. Why It’s Worth It - Understanding your colours gives you the confidence to make more intentional style choices. You’ll save time, reduce impulse purchases, and build a wardrobe that feels more connected to who you are. Your natural colouring is a lifelong reference point, making colour analysis an investment you can return to through every stage of life.
Colour Analysis is a great place to begin your style journey.
Silhouette Analysis
Discover the best silhouettes, eyewear & accessories for your unique figure and face shape.
Discover Your Most Harmonious Shapes & Proportions
Understand how your unique proportions influence the way clothing sits, moves, and creates balance on your body. Through Silhouette Analysis, we’ll explore your natural frame, key measurements, and the styles, cuts, and proportions that best complement your features. You’ll also receive guidance on accessories, eyewear, and jewellery to enhance your overall visual harmony. Your insights will be presented in a personalised digital Style Handbook, giving you practical guidance to refer back to when dressing and shopping. This service makes the ideal add-on to a Colour Analysis, Wardrobe Edit, or Studio Edit.
Add me on for just $50!*
The Wardrobe Edit
Wardrobe Assessment & Styling Refresh
Get ready to declutter & curate an intentional wardrobe
Transform your wardrobe into a collection that feels intentional, functional, and aligned with your lifestyle. The Wardrobe Edit is a hands-on styling session designed to refine what you already own, uncover hidden potential in your wardrobe, and create a more effortless approach to getting dressed. Together, we’ll identify what works, what can be restyled, what may need altering, and what no longer serves you. What’s Included - > Wardrobe Assessment & Edit We’ll review your wardrobe together and identify what to keep, alter, donate, or replace. > Personal Styling Guidance Learn how to create outfits from pieces you already own, with styling tips tailored to your lifestyle and personal goals. > Wardrobe Organisation Create a more functional wardrobe system that makes getting dressed easier and more enjoyable. > Gap Analysis & Shopping List Identify any missing pieces and receive a visual shopping list to help you build your wardrobe intentionally. Investment - $295 Approximately 2 hours > Why It’s Worth It A wardrobe should support your life, not create stress. This session gives you clarity around what you own, how to wear it, and where to invest next. You’ll leave with a wardrobe that feels more organised, more personal, and easier to navigate every day. Add On - Silhouette Analysis +$100 Understand your unique proportions and discover the silhouettes, cuts, and styling details that best complement your natural frame. You can find this package on the booking page.
Personal & Online Shopping
An intentionally designed and personalised shopping experience to guide you to curating the ideal wardrobe for your lifestyle.
This service is designed around your desired experience, whether it's a guided shopping day, a white glove VIP curation service or an online shop so that the hard work is done for you. Designed to meet your time, budget and lifestyle.
Receive a FREE branded tote bag to shop with!
The 7 Day Style Edit
Your personalised outfit planner
Take the daily “what do I wear?” stress off your plate with a personalised styling session designed around your real life. Together, we’ll create a 7-day outfit plan using your existing wardrobe, personal style goals, and lifestyle needs. Whether you need polished workwear, effortless weekend outfits, or practical everyday looks, I’ll help you create outfits that feel authentic, wearable, and easy to recreate. How It Works - 1. Style Discovery You’ll share your style goals, lifestyle needs, and Pinterest inspiration so I can understand the aesthetic you’re drawn towards. 2. Personal Styling Session We’ll spend one hour together in person or online creating outfits from pieces you already own. 3. Wardrobe Direction I’ll identify any gaps in your wardrobe and create a visual shopping list to help you build intentionally. What You’ll Receive • 7 styled looks photographed and ready to reference • Outfit formulas you can recreate beyond the session • A visual shopping list for any missing pieces Investment - $250 Approximately 1 hour in person. Sessions outside of Queenstown may incur an additional travel fee. Why It’s Worth It - The 7 Day Style Edit gives you instant outfit inspiration while teaching you how to make better use of your existing wardrobe. You’ll leave with the confidence and knowledge to create outfits that work for your lifestyle long after our session together. Add On - Silhouette Analysis +$100 Discover your most flattering silhouettes, proportions, and styling details through personalised shape analysis. You can add this on in the booking page.
Beyond the Edit: Styling Consultations
Styling support for moments that don’t require a full transformation, but still deserve a considered approach. Whether you’re dressing for a special event, refining your personal style, or seeking guidance for a specific moment, these one-off consultations offer personalised styling support grounded in colour, form, and visual storytelling. From bridal styling and event dressing to wardrobe advice and outfit refinement, this is a flexible, tailored service designed to meet you where you are.
Sip & Shade Colour Party
Group Bookings for up to 6 people
Sip & Shade is a relaxed, feel-good styling experience designed to be shared. In the comfort of your own space, we explore the colours that naturally work with you - the ones that lift, soften, and bring everything into balance. It’s equal parts discovery and connection, with thoughtful guidance and takeaways that stay with you long after the session ends.
Brand & Commercial Styling
Wardrobe, Product Styling, Art Direction.
Where visual intention meets production reality.
Anecdote Studio works with photographers, brands, and creative teams to develop and execute thoughtful visual concepts.
Whether you need support developing a concept, curating a visual identity, or creating a cohesive look for a campaign, I ensure every element in front of the camera feels intentional and aligned with your vision.
Services Include
• Wardrobe styling and sourcing
• Product styling
• Creative concept development
• Art direction and visual storytelling
• On-set styling support
• Prop sourcing and styling
Please send through your project brief below to discuss your creative requirements.
Portfolio coming soon.
KIND WORDS
Testimonials from wonderful clients
Andrea Emery
I felt that I had lost my way over recent years. My body shape, hair colour & skin colour have all morphed into a new version of me...I had fallen into a trap of buying anything as long as it fitted me. By identifying my colour palette, we could swiftly work through my collection, removing items which weren't in harmony...I was looking pale & washed out not because I had gotten older, but because I had chosen navy, greys, pale pinks and silvers believing they sat better with my more mature features. Annabel has successfully created a handbook to guide me through the next chapter of my life with so much more confidence for looking & feeling great!
Rebecca Sadler
What an experience! As someone who’s worked/studied in fashion... I had a pretty good understanding on the colours that suit me but...I was genuinely shocked at how much difference even subtle shade variations could make. I also sat in on my friend’s session and was amazed again. I am often her personal shopper, and some of the colours I would never have picked for her turned out to be absolute winners! After the session, you receive a beautifully tailored styling pack...it’s a thoughtful, empowering experience that leaves you seeing yourself in a whole new light. She studies your features so carefully, waiting for that excitable ‘pop’. She really has an incredible eye for it.