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About

Creative Styling & Visual Storytelling

Anecdote Studio is a celebration of visual storytelling -where art, fashion, film, and colour psychology intertwine.
I’m here to help you create with intention, guiding you toward more conscious style choices.
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Inspired by history, culture, and a love for romanticising the everyday, together we'll weave your personal story into a more radiant and authentic self-image.

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Hello!

I'm your enthusiastic, story-obsessed Personal Stylist, Annabel Rose.


I’ve always been fascinated by the way clothes, colour, and design can tell a story. After studying Fashion Business & Promotion (BA Hons) and completing The Style Academy’s Certified Personal Stylist program, I have spent over a decade exploring the fashion world - from retail and buying to visual merchandising, costuming for film, and creating content that celebrates personal expression.
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My creative practice has since grown beyond the wardrobe. I’ve styled homes, staged interiors, founded Strange Goods Market - Queenstown’s pop-up preloved fashion event - and sell my own digital illustrations through Anecdote Design. Whether it’s clothing, interiors, or art, I see style as a way to evoke emotion and share visual insights into who we are. â€‹

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As an ex fast-fashion addict, I intend to contribute to a more sustainable way of shopping, dressing, curating and living. 

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Pleated Fabric
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Kind Words

from wonderful clients

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Tabbi Collins

Annabel was incredibly professional and insightful. She not only opened my eyes to what I should be wearing and how to style myself, but also brought such a positive, fun, and bubbly energy. I felt like a queen! Honestly can’t recommend her enough. My wardrobe has never suited me more, and I now feel so much more confident choosing what to wear. It was a very helpful!

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Emma Thorpe

Annabel’s approach is like having your best friend around for a cuppa - but with the professional eye and guidance that you need. I love the personalised handbook I received after the session with suggestions for filling the gaps in my wardrobe. I’d highly recommend Anecdote Studios to anyone who needs a wardrobe refresh and styling advice! 

Queenstown

New Zealand

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